Social Media Strategist Needed at Madu

Social Media Strategist Needed at Madu

• Job Title: Social Media Strategist
• Location: Remote (Preferably Lagos)
• Job Type: Part Time (25 Hours/week)
• Timezone: Los Angeles, CA (PST)

About Madu

We are looking for a highly organized, creative, and proactive Social Media Strategist to support our client in the high-end female Fashion industry.

Job Responsibilities

• Develop and manage a comprehensive social media strategy that aligns with the brand’s marketing goals, while creating strategic campaigns for new collection launches, sales events, pop-ups, and collaborations.

• Create visually stunning and captivating Instagram reels, and stories to showcase our fashion collections and trends.

• Plan and manage social media calendars for new fashion releases, trends, launches, and key events using a content planner to ensure all content aligns with the brand’s aesthetic and core values.

• Write compelling, fashion-forward copy for posts, captions, ads, email campaigns, and website updates, while creatively driving the brand’s voice to resonate with the target audience.

• Develop and maintain a current hashtag strategy across all platforms, ensuring content is optimized for discoverability through the use of fashion-specific keywords and tags.

• Plan, execute, and optimize paid advertising campaigns on platforms such as Instagram, Facebook, etc, to increase brand awareness, drive traffic, and boost sales.

• Build and manage relationships with fashion influencers, bloggers, and content creators to promote the brand and engage in authentic partnerships.

• Stay ahead of emerging fashion trends, pop-up culture, and industry movements by identifying opportunities and third-party content that aligns with the brand.

• Craft visually appealing and engaging email newsletters that highlight new collections, trends, and events.

• Lead social media efforts in branding or rebranding campaigns, ensuring consistency across all platforms.

• Provide monthly reports on KPIs, including engagement, follower growth, conversion rates, and ad performance, while recommending data-driven improvements.

• Manage and nurture our online community, responding to inquiries, comments, and messages with exceptional customer support.

Key Skills & Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.

• minimum of 3 years of experience in social media management within the fashion industry, with a proven track record of successful campaigns and growth.

• Strong copywriting skills, with the ability to create engaging, fashion-forward content that resonates with the target audience.

• Graphic design proficiency in tools like Canva, Adobe Photoshop, Illustrator, and video editing tools (e.g., Premiere Pro, InShot, etc.).

• Advanced knowledge of Instagram, TikTok, Pinterest, including Reels and Stories creation.

• Expertise in hashtag strategy, social media SEO, and content discoverability.

• Campaign management experience, including running successful paid ads on Instagram and Facebook.

• Thorough understanding of branding and rebranding strategies and how to implement them across digital channels.

• Exceptional creativity, attention to detail, and passion for fashion are a must.

• Experience working with fashion Ecommerce platforms.

Application Closing Date 

Not Specified

Apply Here